The ever-busy, Brooklyn-based art collective known as Faile was commissioned to do a massive mural on the entire side of a building in Hell’s Kitchen. Faile tells ANIMAL they created the design and that the masters of hand painting big stuff, Colossal Media, will be doing the execution–like the outdoor advertising company did with Greg Lamarche’s brilliant letter-dropping piece in Williamsburg.

Work on the mural, located on 44th street off 8th Avenue, began a few days ago and it’s expected to take about a week, which should give them a little time to enjoy the finished product before they showcase yet another new series of work at Dallas Contemporary later this month.

(Photo: Aymann Ismail/ANIMALNewYork)