A bar in Brighton Beach is running a new promo: Anyone capable of drinking five liters of beer in less than two hours, qualifies for a free half-liter of beer for life “with a purchase.” The other catch is that you can’t throw up.
“I actually put ice in my beer.” Those were the words uttered by the mayor at the Brooklyn Brewery on Monday as patrons looked on in horror reports the New York Post. The beer making venue was celebrating its expansion when the coddled billionaire—who turned 69—explained his appreciation for watered down suds. At least he admitted it’s an odd rich guy tradition that’s all his own. “I’ve always done it. I don’t think it comes from Boston.”
Back in the day, ancient civilizations like the Nubians drank beer for the same reasons modern man does today: Its therapeutic value.
A microbrewery in Scotland mastered the art of shock marketing for the release of their latest brand of beer: The End of History. At 55% alcohol, not only is it the most “alcoholic beer known to man,” but also the bottles come packaged in limited edition dead animal carcasses, which should pretty much enrage everyone from MADD to PETA and ensure lots of media coverage even if all 11 bottles are already sold out (and at approximately $770 and $1070 a pop).
While most American carriers are cutting back on fuel-ups and peanut allotments, All Nippon Airways is flying in the opposite direction and in a press release, announced that it’s “the world’s first carrier to offer draft beer keg service on board.” But that’s not true according to these beer-guzzling commenters who say Northwest was the first to offer keg beer in business class.
The Bicycle Film Festival hits it off tonight with a Bikes Rock concert/party at Santos Party House. Come hear NINJASONIK (free with password: “bikes rock”) and grab a free beer from Brooklyn Brewery between 8pm and 9pm. Check out this year’s pyrotastic festival trailer. Read more »
PBR Marketing Execs Still Fooling ‘Anti-Establishment’ Drinkers
Five years ago Pabst Blue Ribbon rose like a phoenix from the ashes to become the official beer of the sad modern “counter-culture,” effectively branding itself as the adult beverage of choice for urban 20 and 30-somethings seeking to shed their pansy-ass realities and earn some hard street cred by creating a facade of being one with white-trash folk. But do the cool kids realize that the folks at Pabst who make and market their beloved “anti-establishment” beer of choice are also savvy capitalists who’ve been quite effective at making massive profits off of their “non-conformist” asses through slick marketing? Read more »
Two Brooklynites recently quit their jobs and opened a small business selling home beer-brewing kits, which are apparently selling briskly. Go ahead and punch yourself in the face now for not coming up with the idea. I already did. |New York Times|
British pub owners are warning of a beer drinker’s backlash over plans to replace the traditional pint glass with plastic. The British Home Office commissioned the shatter-proof design in hopes of stopping the 1 pint glass in every 1.2 million served that’s actually used as a weapon. |Times Online|
And you thought yesterday’s Nikon flashbulb billboard was annoying. How ’bout being taught a social lesson by a fucking beer coaster? As part of their “Corporate Social Responsibility” campaign, SABMiller India (Foster’s distributor) somehow convinced 40+ bars and restaurants in Indian cities to hand out these infuriating magnetic coasters to patrons with their Foster’s rounds. When you tried to place your mug (which had an opposite-polarity magnet in the base) on the sports car coaster, it slid away. Then, after maybe freaking out and spilling your beer, and if you were observant, you noticed the “Drinking & driving don’t mix” message on the mug. Haha, you got me Foster’s. Now, I think I’ll order something else for my second round. A Cannes Bronze Lion winner, btw. Jump for the video stupidity from the campaign. Read more »
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