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02.02.15 Prachi Gupta

Coca-Cola, a soft drink once laced with cocaine, now has to rely on million-dollar ads to convince you that it can make you feel good. During this year’s Super Bowl, Coca-Cola got #MakeItHappy trending on social media with an ad that took aim at cyberbullying and internet trolls. The not-so-subtle implication: The internet could be […]

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03.05.14 Marina Galperina

We’re happy that the Coca-Cola company embraced its drug heritage in their new ad campaign. Though they stopped putting cocaine in their soda pop, they’re definitely hinting at it in their tagline. Here’s a little more realistic take on what “you’re on coke” means. (Images: Marina Galperina/ANIMALNewYork) […]

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03.03.14 Bucky Turco

When it was first launched in the late 1800s, Coca-Cola used to have cocaine in it. The company eventually reduced the amount of coca leaf to trace levels and in 1903, when sentiment about the narcotic in the U.S. started changing for the worse, the substance was removed altogether. As the success of the soft […]

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02.04.14 Andy Cush

The seeds of “America the Beautiful” were planted on a train. In the summer of 1893, Katharine Lee Bates, a 33-year-old English professor at Wellesley College, was traveling from her home in Massachusetts to Colorado, where she would be spending the summer teaching. While on her way, she took in the sights of the country […]

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05.13.13 Julia Dawidowicz

As the great scholar Rick James once said, cocaine is a hell of a drug. Alas, it’s also very expensive, is responsible for more annual U.S. emergency room visits than any other drug, and turns users into selfish, paranoid, sexually impotent jerks. Er, so we hear. And yet, according to the National Survey on Drug Use […]

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10.09.12 Irina Dvalidze

Gander at the panoramic shots of future New York City, both in its utopian and dystopian renditions but listen to this supercut’s music music. Eclectic Method — a Brooklyn-based internet project led by Brian Eno’s frequent collaborator Jonny Wilson — focuses on all aspects of digital production, visual and audio, drawing on our sci-fi favorites synthesized with a killer track. Be sure […]

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