Yeezus wants a new logo, and, because he is a man of wealth and taste, he is going to the best: Peter Saville, the man who branded Joy Division, New Order, and Factory Records. According to Saville, who announced the partnership at the Global Design Forum in London this week, his working relationship with Kanye is “very casual,” and Dezeen reports that the collaboration is “open-ended.”
We’ll see if the work yields an image as iconic as Saville’s cover for Unknown Pleasures–if so, maybe he’ll buy a parody shirt for this one, too.
