Tag: MARKETING
Days after it was reported that American Apparel is airbrushing nipples and pubic hair off of its models, ANIMAL has learned that that the millennial retailer is apparently looking to avoid featuring “Instagram hoes or THOTS” in its ad campaigns. “THOT” is a slang abbreviation for the phrase “that hoe over there.” An employee within […]
Although you won’t see the D.A.R.E. logo front-and-center on the Oxygen website, it is one of the key sponsors of the network’s irritating new fiasco, Street Art Throwdown, a contrived street art reality show that debuted two weeks ago. Yes, D.A.R.E., a group founded by police who hate graffiti, is funding a show that celebrates […]
Queens Community Board 2 has a problem with clever marketing, reports DNAinfo. Hunters Point local business Sugardaddy’s recreated parking tickets as part of a marketing campaign to highlight free lunch and $5 drink specials. The strip club’s advertisements were so spot-on that local residents feared the NYPD, no longer on a slowdown, was on a […]
“It’s here, the destination for New York City’s runners,” reads a sign in front of Asics’ sparkly new store on West 42nd Street, just off 6th Avenue. Inside the brightly lit space, amidst tables of athletic merchandise and a branded POS display, sits a genuine New York City subway car plucked from a scrap heap. […]
What do nearly all cereal box mascots have in common? Besides having catchy, alliterative names like Tony the Tiger, Count Chocula, and Cap’n Crunch, and shilling for high-sugar, low-nutritional value breakfast foods, they’re nearly always looking down. Think about it: there’s Tony, peering at you from on high; the Cap’n, eyes aimed at his spoon […]
In an effort to better equip advertisers for convincing you to buy products you don’t actually want or need, marketing researchers at North Carolina State University studied the lyrics to chart-topping songs over the past 50 years. If people respond to certain themes in lyrics, the thinking goes, they’ll respond to those same themes when […]
On the heels of our parodies of Diet Coke’s accidentally drug-referencing new ads comes this shot-by-shot remake of one of the campaign’s Taylor Swift-featuring TV spot. In the remake, each of the clip’s scenes — the best man preparing for a wedding toast, a college student standing up in a lecture hall, and Swift at […]
The cycle of Pharrell’s oversized, Vivienne Westwood-designed hat is complete, and Arby’s comes out of it with some very good PR. Yesterday, the roast beef purveyor ponied up $44,000 to buy the lid on eBay, which will benefit the producer’s charity From One Hand to Another. Here’s how the exchange between Arby’s and Pharrell went […]
The last time the Marijuana Policy Project ran its pro-weed billboards at a major sporting event, it cause quite the dustup, so it’s exciting that the advocacy group is targeting the Super Bowl as well. The MPP launched the billboards today in locations near the MetLife Stadium in East Rutherford, New Jersey, where the game […]
Do not call this winter storm “Hercules.” It’s not the thing’s name–winter storms don’t have names–and besides, it’s a silly thing to call what was ultimately pretty minor event anyway. In a stroke of evil genius, The Weather Channel began giving its own names to winter storms in 2012. Gawker explained why this is bad last year, […]
