Smokey the Bear Tells Brooklynites That Only They Can Stop Burning Shit Down

April 22, 2013 | Bucky Turco

America’s favorite arson-preventing propagandist bear, Smokey, is back (just in time for Earth Day), but his message is still the same. “Only You Can Prevent Wildfires,” reads the iconic slogan on a billboard in a low income area of Bed Stuy — a demographic notorious for torching forests. According to a colleague, the ads are also running in Gowanus, a neighborhood with its own environmental issues that may benefit more from the U.S. Forest Service’s other throwback mascot. (Photo: Bucky Turco/ANIMALNewYork)