Watch Heems of Das Racist’s Japanese Vitamin Water Commercial Right Now

April 9, 2014 | Andy Cush

Ordinarily, we wouldn’t encourage you to look at advertisements in your free time, but this Japanese-market Vitamin Water spot is an easy exception. Soundtracked by a goofily catchy new song about NYC by former Das Racist guy and all-around great rapper Heems (“New/plus York/equals New York!”), a dude with a weird turntable/boombox hybrid for a head dances around various city locales — going to spin class, Strollercizing®, and striking a b-boy stance in front of the Manhattan Bridge. Plus, it shouts out local enterprises like Nitehawk Cinema, Marie Nails, and Keizo Shimamoto’s Ramen Burger stand. Just watch it.