Free Nutella Today

May 12, 2014 | Andy Cush

To celebrate the launch of its new “Nutella bar,” Eataly will be giving away the brown stuff for free this evening. Alas, you won’t be able to snag an entire jar — the giveaway is limited to one slice of Nutella’d bread.

The Village Voice explains what goes on at a place that deals exclusively in chocolate-hazelnut spread:

New York’s Nutella bar will offer the classic colazione all’italiana and merenda all’italiana— that bread spread with Nutella, which serves as both a traditional breakfast and snack in the Mediterranean. “Every Italian grew up with this,” says Borri. You can also get the hazelnut-chocolate goop on croissants, crepes, and cookies, all of which are made in house, and you can pick up jars to take home.

Pair your treat to a coffee, which will be on offer, too.

Free Nutella starts at 5pm at Eataly.

(Photo: @TOF2006)