Why Go Daddy’s Super Bowl Ad Was So Boring This Year

February 2, 2015 | Prachi Gupta

This year, web hosting company GoDaddy ditched its usual sexist Super Bowl fare starring buxom women with long locks and replaced it with …a guy sitting at a desk working. Though perhaps refreshing for some, the spot was so tonally odd that reps issued a tweet to clarify that it was not a stunt:

The original ad was a parody of Budweiser’s ridiculous horse-meets-puppy tradition, ending with the puppy being sold via a website. GoDaddy released the 30-second commercial, which cost $4.5 million, on the internet on Tuesday. As soon as it landed, however, animal rights activists launched a Change.org petition and gathered 42,000 signatures to protest its irresponsible message. GoDaddy, forever a courter of controversy, apologized and pulled it.

Another ad was then hacked together overnight with footage on-file, narrated by a guy who has never done any voice acting. It sucked.

Next time, they should just hire Tim & Eric, who can even make glue look sexy.