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April 29, 2013 Kyle Chayka

Since yesterday artist Ryder Ripps has been doing a “residency” at Red Bull Music Academy in which he has been continuously drinking Red Bulls and coming up with ideas. Yes, Red Bull let him do this. They were just concerned whether or not someone should consume their product at such high quantities. While brands are […]

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February 4, 2013 Andy Cush

ANIMAL recently headed to Le Poisson Rouge to take in Red Bull’s Thre3style DJ competition, and chatted with first-place DJ Zeke and emcee DStroy about hip-hop culture, the makings of a good set, and the best DJs in the city. “A lot of people get trapped in a box,” said Zeke, who’s worked with Kendrick […]

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